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 When we think about things we are going to buy, price typically influences our decision above all else. Granted there are a few things that we will not waiver on; things that we must have despite the price. For me, I must have a Wendy’s Spicy Chicken Sandwich with Cheese (no tomato). Regardless of if the cost of the McDonalds Chicken Sandwich is cheaper, I must have my Wendy’s.
Now I know that a chicken sandwich is a small purchase and said sandwich has a 0% chance of cooling or heating your house, but my point here is identifying our purchasing behavior and how it is influenced is important. I am going to raise the vail on the price associated with your Heating and Cooling Cost and give you an idea of where your money goes. First, let’s talk about the Heating and Air Unit. This will consume the lion’s share of your budget. It makes sense. This is what makes it all worth it. It has the compressor, the coils and the electronics. This system could be large or small depending on the size of your house. This HVAC unit could be a split-system or a package. This could be a lot of things, but understand that this is where most of your cash goes. Next, we have your supplies. This could range anywhere from the lowly little ¼” sheet metal screw to a 20’ piece of flexible ductwork for your return air. This could be the individual runs that come off the trunk line or a custom made piece of ductwork. This is going to consume a decent amount here too. Lastly, we have to talk about the company’s money. Not to questions anyone’s intelligence but there are some large costs associated with running a legitimate business. The key word here is legitimate. Being legitimate is a lot of things, but it is not cheap. The first expense of course is compensation for the employees. There is also insurance (auto, health, building, worker’s comp, ect). Then there is the licensing process. There is also cost associated with completing any mandatory training associated with doing our jobs as professionals. There is also power bills, fuel costs, employee benefits and legal fees. There are bonuses to pay. There is the occasional charitable event to host. There are also marketing costs too. Whatever is leftover is profit or reinvested back into the company. The point here is hiring a professional will of course come with a price. However, this does not mean the price should not be affordable. The price you pay should come with piece of mind. That piece of mind should have VALUE to consumers. Professionals will save you money if you consider extended life of a unit because of proper installation, warranty registration, product knowledge and any additional items thrown in (we give 1 year labor). Professionals will also be able to pull any needed permits for your job. When looking for someone to do your next Heating and Air project look to someone that gives you that warm and fuzzy feeling of peace of mind. There will be a mental place where price intersects piece of mind. When you find it you will know you have found someone to do your project. Hiring professionals may seem expensive, but if your system is broken in 2 weeks because someone wanted to save a relatively small amount of money, your inexpensive job just got a little more expensive.
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 Look, your heating and air system is the largest consumer of electricity in your home. This is especially true if you have a fully electric system. Let’s discuss how to get the most bang for your buck!
Millennials, it’s time to talk about you and how your generation fits into this the Heating and Air realm. I am 30, so by definition I am a millennial too. So I should be able to empathize with you a little here. We are researchers and loyal to the core (ask us if we would choose Apple or Android). We are 30ish and starting to make big purchases. So in terms of purchasing power, we matter. As a millennial, we seek advisors more than anything. We don’t need anyone telling us what do so much, but we do need options. I asked a guy yesterday, “How would you approach a broken HVAC system.” His response was very normal (I feel) for our generation. He told me he would look for a YouTube Video to solve the problem for him. I was impressed. Granted, I would somewhat agree that the millennials are branching out into their own brand of self-sufficiency, but sometimes this could be a fool’s errand. Trust me, I have broken a lot of stuff with a YouTube video. Now, of course, despite his best attempts he will never get the YouTube video to sell him Heating and Cooling refrigerant that is protected by a license. And it will, despite his best attempts the YouTube video will not validate his manufacturer’s warranty. And when he messes something up, and he will, he will not get the YouTube Video to troubleshoot his very specific problem. So, what is a heating and cooling professional going to provide the millennials? Well, we will provide them security. Millennials have accrued a large amount of student loan and mortgage debt (interest is rising). We will offer you the ability to extend the life of a system that is expensive to replace. We will also service and clean things that will increase efficiency and lower power bills. The moral here is YOUR EXPENSIVE HEATING AND AIR UNIT WILL BREAK! Spend a little up front and save a lot on the back with our Energy Comfort Club Service Agreement. Oh yea, call me. I will help. 706-820-6041   It will come as no surprise that it is way more important for people to patronize a Heating and Air business that is licensed and insured versus one that is not.
· A license HVAC represents experience and exposure to all sorts of problems the professional must overcome. · The Licensed and Insured Heating and Air professional is vetted through a gauntlet of different types of public and private sector entities and tests. More often than not, Insurance companies will not insure a Heating and Air Company that does not have the proper license. · Often, warranties (to include home warranties) will be void if the person who installed the Heating and Air Equipment does not have a license. · Hiring a company that is insured should make you feel comfortable knowing that your property is protected. · When obtaining certain licenses, individuals are trained on how to properly handle refrigerant. That refrigerant, if not handled properly can do serious harm to the environment. We recommend asking to see these credentials prior to the start of the project. Ensure that the license and insurance has the owner’s name on it and it is still current. Look at #1 from energystar.gov. This article is about asset protection. The opposite scenario for someone hiring someone without a proper license and insurance could be devastating. Granted, someone may be able to install Heating and Air Equipment without a license, but if something goes wrong you stand the chance to lose a considerable amount of money! Like I have said before, the Heating and Air Equipment is only as good as the person who installs it. |
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